Written by Amber Magazine / Amber Schormans
Yesterday I visited JEMIMASARA's beautiful pop-up shop in South Kensington, London. The space was filled with motivational words, boob illustrations and wonderful art. I always love walking into such positive spaces and finding brands that genuinely do care. For a start, 10% of profits go to the Young Women’s Trust charity, they support young women struggling to live on low or zero income. I also met Jemima, the woman behind the brand who was really lovely and genuine. You could tell how much these topics meant to her. This isn’t a brand who preaches feminism and self-love for a marketing ploy, it is ingrained in everything JEMIMASARA does and is about. A list of important books were also available at the shop such as “What A Time To Be Alone” by Chidera Eggerue (a.k.a @theslumflower) and “Why I’m No Longer Talking to White People About Race” by Reni Eddo-Lodge. Feminism was all over the walls, designs and tables. And I loved it.
Along with beautiful words of support from visitors (including myself).
Now, onto the pieces. I always love an illustrated tee and a long skirt, and if you do too you need to check out the website! www.jemimasara.co.uk
I love that in smaller brands what you get is really unique, not every gal around the corner is wearing the same thing. As well as this, each JEMIMASARA garment is screen printed by hand and all clothing is 100% organic cotton and ethically sourced, which is so important.
I decided to go for a splash of colour and the feminist manifesto tee, which I will definitely be wearing it to the next female empowerment event I attend.
Here is the tee below:
The illustrations and notable words create a feeling of confidence and individuality.
Silk is also very popular right now, and what could be better than silk scarves covered in self love motivation and beautiful patterns?!
In the background of the above image you will also see a canvas of which we got to put our own mark on. Painting in such a carefree way was really soothing and i'd encourage anyone and everyone to give it a go. As Jemima said at the time "Everyone is an artist", which is very true. There are many studies that show these kinds of activities can help with stress and mental health. Creativity definitely helps soothe my anxiety and helps me to switch off, it is also one of the reasons why Jemima started the brand concept. If you're interested in learning more about this take a look at some art therapy techniques.
The pop-up shop is open until this Saturday if you are local to London - definitely give it a visit if you can!
Here is all the information you should need below:
"JEMIMASARA's motto is self-worth, self-acceptance, and confidence. Jemima wants to raise awareness for Mental Health by creating fashion collections, art-works and running workshops / talks." - Jemima is paving the way for positive change in the industry and I for one am so here for it.